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Jollibee Social Media and Glee Exposure

Jollibee Foods Corporation (PSE: JFC) is a fast-food restaurant that started out with one brand: Jollibee. Later, they acquired (in alphabetical order) Chowking, Delifrance, Greenwich Pizza, Manong Pepe Karinderia, and Red Ribbon.

Their restaurant acquisitions did not stop there. Overseas, Jollibee bought out the Chinese Taipei Chun Shui Tang tea house, and Lao Dong restaurant, and the Chinese fast-food chain restaurants Hongzhuangyuan, and Yonghe Dawang. Today, they are embracing the Internet and social media space. As of this writing, “Jollibee” is trending on Twitter.

For a reason, Jollibee was captured by the camera in the background in the latest episode of the hit TV series Glee. Filipino fans of Glee did not miss it, one-by-one, they went online and tweeted about it. But according to Jollibee via Inquirer.net’s Twitter, it was not intentional on Jollibee’s part to show up on Glee.


Photo from: The Daily Tribute

Still, this helped JFC in the social media space and their international marketing efforts. I think this is a good time to share with you the official Twitter and Facebook accounts of JFC’s restaurants. (as of Wednesday, 19th of May 2010)

Did I mention that their online delivery system will allow us to cross-order from their different brands via any of their brand-specific online delivery websites? You can read more about it from Janette Toral’s announcement: Chowking, Jollibee, Greenwich, Red Ribbon to Launch Integrated E-Commerce Fast Food Chain Site and Delivery Service.

Keep it up Jollibee! And once again I am going to repeat myself: go tap foursquare!!


阮金红 / Nguyễn Kim Hồng (aka Elly Tran Ha, Elly Kim Hong) eating at Jollibee

Other related reads:
TV: Jollibee fast food appears in GLEE
Jollibee Seen In Glee!

Is a self-confessed bibliophile and technophile other than being an early adopter, an avid gamer, a geek, nerd, role-player, anime otaku, and trekker.

His first online project was in 1998 when he launched the unofficial website for Ansalon MUD and his own community forums Laibcoms.Community. By 2003 he created his work blog GM-Yukino which grew into gameshogun™, Snoworld™, and techmagus™.

His website is jcsesecuneta.com and 1way.faith. He also owns Clean Real Food, YourOnly.One, Adorable & Beautiful, and other online properties.

CC BY-SA 4.0 Jollibee Social Media and Glee Exposure by Yuki is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Permissions beyond the scope of this license may be available at Legal Notice.

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